Quantum Cell Expansion System campaign

Known around the water cooler as the "fish campaign," this multi-leg campaign has been praised as the most successful Terumo BCT has ever launched. I concepted, developed, took the photos and pushed it live. • Captured significant attention and helped increase awareness of the Quantum system • Campaign increased customer prospect leads by 35% • Successfully transitioned from a Quantum microsite to the Terumo BCT website and increased traffic